False Discounts and Price Gouging on Toys!

It’s that time of year again. It’s the time of year where all sorts of stores start to fill up their shelves with toys in order to take advantage of the seasonal pickup that toy sales can bring in the month of December. “So, what is wrong with that?” you ask and I will tell you there is absolutely nothing wrong with a retailer doing that. Retailers have been doing that every year for over 100 years. Macy’s, J.C. Penney, Sears, Montgomery Ward(remember them?), and Wannamaker were all great men of retail that started these now famous department stores and brought in toys at Christmas time. It makes good business sense. 50% of the toys sold in the toy industry are sold at Christmas time. Only carrying toys at Christmas, means a retailer doesn’t have to pay for the carrying costs of maintaining a toy inventory from January to September and you can maximize your profits for 2 months out of the year. That’s the philosophy behind it for a lot of retailer’s that bring in toys at Christmas and why it’s done. So why am I talking about it and why should you read this blog? Continue reading and find out if you are really saving $$$ on your toy purchases this year.

FALSE DISCOUNT SIGNAGE! That’s the reason for this blog! It offends me! It’s an insult to the consumer! Don’t fall for it! I’m about to make some people in the industry very mad with what I’m about to tell you. Some Big Box and Chain Store Retailers are bringing in toys and then putting 20%, 30%, 40%, even 50% off sale signs up immediately trying to lure consumers into thinking that they are getting a great deal on the toys they are buying. These are not really sales at all. You’re being duped if you fall for it.

So far this year I’ve seen the popular Pillow Pets priced at $29.99 and put on sale for 20% off. The MSRP on these is $24.99. Doing the math, you are paying $23.99. Ok, so you actually did save $1. I see Melissa & Doug product priced at $27.99 with a 25% off sign for product that I sell everyday for $19.99. (No, I don’t discount because I think $19.99 is a fair price to pay for that product and I’m pretty sure that both Melissa and Doug would agree with me.) Whose price is better? Theirs priced at 25% off of $27.99 or mine at $19.99 every day? Last year I saw the Scientific Explorer science kits priced at $29.99 but they were on sale for 30% off. Doing the math, this stores customer paid $20.99 for them. Bee Active Toys and other independent toy stores sell them every day of the year for $19.99. That was a great sale; it helped that chain retailer sell a lot of that product.

Another chain store prices Ty Beanie Boos at $8.99 but gives you 40% off their entire store on a regular basis. Doing the math again folks and you would pay $5.39 for a Beanie Boo that has a MSRP of $4.99. WOW, their customer is getting a really good deal! The worst offense, more like an insult to consumer intelligence, that I’ve seen this year is 50% off of Barbie. Not fancy Barbie either, just the plain ole single, clothed Barbie on a blister card that sales for $9.99. This store had her priced at $19.99 but hey, she was on sale for 50% off.

Hey folks, don’t fall for it this year. Honest, independent toy stores are working hard all year trying to stock toys on the shelf so you can have a place to buy toys every day of the year and they are pricing their toys at the right price so they can pay their hardworking employees, their bills and make a reasonable profit for all of that hard work. They are not trying to gouge their customers or inflating prices to put them on sale and make their customers think they are getting a great deal.

Toy store owners like me, want to offer you, our customers a great store to come and play in and see just how awesome toy stores and the toy industry can be. We price our toys at the right price every day of the year. These independent toy store owners like me care a lot about the toys we sell and the kids that are going to benefit from playing with them.

We are experts on toys and on the price of toys. After all, we look and play with toys every day of the year because it’s our job and we want the children of our customer to experience great play time with the absolute best in toys. Toy stores know how important and valuable play is for your children. Don’t fall for the false discounts and price gouging of some of the large chain stores. Check out your locally owned independent toy retailer this year. We will welcome you with a smile and show you the value behind the toys we sell.

To find a Locally Owned Independent Toy Store in your neighborhood follow this link.
http://www.astratoy.org/find-a-store.asp?f=FindAStore&sf=ByCityState&dirCity=tuscola&dirState=IL